our work

Comic Relief 2011

Client: Walkers // integrated // 15 February 2011

Comic Relief 2011 sees four well known comedians joined forces with Walkers to raise over £1 million for charity! Stephen Fry, Al Murray, Frank Skinner and Jimmy Carr went head-to-head to see which of their new crisp flavours could raise the most – Stephen Fry Up, Steak and Al Pie, Frank Roast Dinner and Jimmy con Carne!

Jigsaw worked closely with Walkers to create web and mobile sites that are engaging and in keeping with the wider campaign. Both sites encourage consumers to share content across Facebook and Twitter; videos and photos from the shoots and behind the scenes footage.

The Fun Stuff area on the web site features a variety of interactive content including; ‘Comic Street Clash’ – a flash game involving ingredients from the comedians’ flavours, a ‘Funny Photo Tool’  which allows consumers to pose with their favourite comedian, an ‘Ebay Charity Auction’ where signed Clash of the Comics memorabilia is up for grabs and the chance to ‘Be a Video Star’ in a Walkers viral advert.

Consumers  are able to opt-in to follow the Clash of the Comics and to hear from their favourite comedian with all eCRM content tailored to these preferences.

Visit http://walkers.co.uk/clashofthecomics/ or m.walkers.co.uk on your mobile.