Jigsaw is a digital agency.
We use technology to make great ideas work well in digital.
Show us your Habanero Spirit!
Client: Havana Club // websites // 18 January 2011
Havana is a city like no other and as such its number one rum, Havana Club, required Jigsaw to create campaign unlike any other they had done before.
Designed to encourage fans to not only to ‘Like’ their Facebook page but to capture the full spirit of the Habaneros, the campaign encourages fans to interact with the brand by uploading creative examples of Habanero Spirit in exchange for a chance to win a holiday to Cuba.
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Based on Jigsaw’s propriety UGC platform that has powered numerous ITV and Walkers campaigns, the Habanero Spirt campaign is the first time it has been fully integrated into Facebook which will see it become the hub of all Havana Club activity this year.
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In addition to above and below advertising campaigns, Jigsaw continue to deliver an engaging eCRM programme designed to keep recipients up to date with the competition, Havana Club news and events and the chance to win money can’t buy prizes.
