Jigsaw is a digital agency.
We use technology to make great ideas work well in digital.
Rainy Days
Client: Walkers // websites // 29 October 2010
Launched in Sept 2010, Walkers’ Rainy Days promotion is the brand’s most innovative and technically challenging to date, and the latest collaboration between Walkers and Jigsaw. The campaign offers members of the weather-obsessed British public the chance to win £10, by predicting when and where in the UK and Ireland the rain will fall. Every time they get it right, they win.
Jigsaw created a sophisticated website with an easy-to-use interactive British weather map that divides the country into grid squares. Every day, consumers can choose which square they think it will rain on.
The back-end of the website is fed by Met Office data, enabling us to inform winning consumers about their good fortune within 48 hours. Google’s mapping technology is also incorporated into the website to help consumers choose their square accurately. The site also integrates with Facebook and Twitter, so when someone wins the tenner, they can easily and quickly share the good news with their friends and family.
When consumers register, they are encouraged to sign up for news and updates, allowing us to implement a targeted CRM programme that underpins the whole campaign. Consumers can also earn points that they can save and redeem against a variety of Rainy Day rewards, from partners including Alton Towers, Zavvi, the Hut and Sizzling Pubs. And there’s a mobile entry mechanic, enabling consumers to join in the fun from their phone.
