Jigsaw is a digital agency.
We use technology to make great ideas work well in digital.
Beth Ditto
Client: Evans // websites // 22 September 2010
Following the success of a June 2009 promotional web campaign, fashion retailer Evans – part of the Arcadia Group – asked Jigsaw to build a visually-engaging website to showcase Beth Ditto’s Autumn/Winter Collection.
The aim of the site – www.bethdittoatevans.co.uk – was to promote the new collection, while also rewarding fans with content they could share with each other, including music downloads, films and press articles. Visitors to the site could also enter a competition to win some fantastic prizes, including a signed Beth Ditto campaign photo by Chad Pitman.
Jigsaw worked closely with Evans’ in-house creative and design team to ensure that the site worked across three domains (.co.uk, .com and .de), while ensuring that consumers were able to share their enthusiasm for the artist, and the clothes, on Facebook, Twitter and YouTube.
The site went live on 17th September, showcasing the collection online and also promoting an exclusive launch via a pop-up store at Selfridges.
