Jigsaw is a digital agency.
We use technology to make great ideas work well in digital.
Gary’s Great Trips
Client: Walkers // websites // 01 May 2010
Following the success of 2008’s Brit Trips loyalty campaign, Jigsaw delivered a bigger and better loyalty promotion for Walkers in 2009, Gary’s Great Trips, featuring Walkers brand ambassador, Gary Lineker. The campaign featured offers and discounts totalling £1.2 billion.
The centrepiece of the campaign was a website we created, where consumers could register accounts, bank codes, search for rewards and redeem offers against more than 35,000 trips, by either printing out a voucher or by visiting a third party’s website.
Consumers could also place bids in auctions to win amazing ‘money can’t buy’ prizes, and the site also featured a ‘Fun Area’ containing games, quizzes with Cat Deeley and content that could be sent to a mobile handset.
Jigsaw also created a mobile internet site where consumers could register an account, bank codes and bid in auctions. Jigsaw have designed and created more than 40 bespoke mobile internet sites. Our experience and dedication to creating an optimum user experience and a visually rich experience has seen many of these sites perform beyond initial expectations and form an integral part of the wider campaign.
In addition, consumers could redeem codes found on packs of crisps by texting them to a shortcode, 51199. All SMS messages sent and received were free to consumers, thanks to a deal between Walkers and O2 which was negotiated by Jigsaw.
Jigsaw also managed the transition of fans from the Do us a Flavour campaign to the Gary’s Great Trips promotion. Competitions were hosted through the Facebook page which drives awareness of auctions and also drives traffic back to the website.
We also continue to manage an extremely successful SMS and email CRM programme that drives as much traffic to walkers.co.uk as a homepage takeover on MSN.
