
In January 2010, luxury sports watchmaker Linde Werdelin (LW) appointed Jigsaw to design, build and deliver a Ski Guide iPhone app. The app is a mobile version of the LW Ski Guide books written by Jorn Werdelin and Morten Linde, offering their hand-picked favourites and “insider knowledge” of different ski resorts, to enable readers to enjoy a high-quality ski holiday experience.
The app aims to provide added value to users, with real-time and location-based services, including up-to-the-minute weather forecasts, snow alerts, Geolocations, and travel options. It features the best ski routes, top hotels, dining and après-ski locations for 14 European resorts in France, Italy and Switzerland, including Chamonix, Courmayeur and St Moritz.
The app is aimed at people who enjoy a sophisticated, urban lifestyle and who love the freedom of the mountains in the winter. The app’s back-end structure is linked to SQUA.RE (http://squa.re./), a luxury online community site, which supports the addition of new content from Linda Werdelin feeds as the season rolls out. The app sells for £5.99, with a ‘Lite’ version, covering one resort, available as a free download.