
Comic Relief 2011 sees four well known comedians joined forces with Walkers to raise over £1 million for charity! Stephen Fry, Al Murray, Frank Skinner and Jimmy Carr went head-to-head to see which of their new crisp flavours could raise the most – Stephen Fry Up, Steak and Al Pie, Frank Roast Dinner and Jimmy con Carne!
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Havana is a city like no other and as such its number one rum, Havana Club, required Jigsaw to create a campaign unlike any other they had done before.
Designed to encourage fans to not only to ‘Like’ their Facebook page but to capture the full spirit of the Habaneros, the campaign encourages fans to interact with the brand by uploading creative examples of Habanero Spirit in exchange for a chance to win a holiday to Cuba.
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Jigsaw designed and built the all new Chelsea Football Club’s iPhone Application. The application boasts new rich media features and delivers a more personalised and engaging brand experience to avid Chelsea footie fans.
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Jigsaw worked with Walkers to create a Rainy Days promotion that offers consumers the chance to win £10 by predicting when and where in the UK and Ireland it will rain. Participants choose their spot via a Google map divided into grid squares on the campaign website, or they can play via their phone. Met Office data enables Jigsaw to inform winners of their good fortune within 48 hours. Integration with Facebook and Twitter makes it easy for winners to tell friends and family about their success.
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Jigsaw created iPhone and Android apps for Bizarre – the show-business section of The Sun. The apps form part of News International’s Paid Content strategy, and will be developed for other devices in the future.
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Following the success of a June 2009 promotional web campaign, fashion retailer Evans asked Jigsaw to build a visually-engaging website to showcase Beth Ditto’s Autumn/Winter Collection. Jigsaw worked closely with Evans’ in-house creative and design team to build a visually-engaging site that has deep integration with Facebook, Twitter and YouTube.
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Jigsaw created Vodafone UK’s first ever multiplatform digital loyalty campaign, called Vodafone VIP. The campaign rewards loyal Vodafone customers with ‘money can’t buy’ rewards that leverage Vodafone’s long-term sponsorship and support of Formula 1, and affiliation with Fashion and Music. Jigsaw is handling all digital elements of the campaign, including website design and build, and integration with Vodafone’s in-house technology.
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Jigsaw created the Juicy Rewards loyalty programme for PepsiCo brand, Tropicana in the USA. The programme offers consumer reward points that enable them to receive discounts on Tropicana products and other goods and events. The campaign is ongoing, and has so far generated in excess of 1m registrations.
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Jigsaw was asked to create a version of The Sun for the iPad as part of owner News International’s strategy of embracing new formats and widening its readership. The app delivers a fantastic, immersive reading experience, and in the first 36 hours after launch, was No.1 in the UK app store.
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